Spell casting uses rituals, incantations, and symbolic actions to invoke specific energies or forces to manifest desired outcomes, such as press releases, brand statements, biographies, and copywriting.

This practice is fundamental to connecting, persuading, creating visions, and harnessing energies and natural forces.

Intention: The caster must have a clear and focused intention for the spell.

Energy: The caster channels and focuses on the desired outcome.

Ritual: The spell casting process may involve a specific ritual or sequence of actions, such as special paper and writing instruments.

Visualization: The caster may visualize the desired outcome to amplify their intention.